Case: How Gondella is growing alongside the success of the Medi-Market parapharmacy chain.
The Medi-Market concept – a parapharmacy that combines the accessibility of a supermarket with the reliability and range of a pharmacy – proved an instant hit. Its success is no longer limited to Belgium: Medi-Market is making great strides in Europe. The chain has experienced impressive growth over the past ten years and is now expanding rapidly, including in Spain and Italy.
And Gondella? We have been their regular partner for shop fitting from the very beginning. A role in which we contribute ideas, take care of everything and keep pace with this exceptional growth story.
Start of the partnership
More than ten years ago, founder Marc Tricot and a group of investors came up with the idea for Medi-Market. Their ambition was to offer an alternative to traditional pharmacies and develop a completely new retail concept.
From the outset, it was clear that this growth story needed a reliable design partner. Through contacts in the sector, they ended up at Gondella. Together, we realised the first shop and laid the foundations for a long-term collaboration.
Growth of Medi-Market
After its launch in BeLux, Medi-Market resolutely opted for European expansion. Today, they open an average of 50 new stores per year – mainly in Italy (around 30 per year) and, since 2025, also in Spain and the Netherlands. The stores have an average surface area of approximately 500 m².
This rapid growth requires a partner who can guarantee speed, flexibility and continuity. Gondella responds to this on a daily basis, enabling the chain to open store after store in their distinctive house style without delay.
Why does the collaboration work so well?
- Speed: as soon as a property becomes available, Gondella immediately goes into full swing. Clear quotations and clear agreements are crucial here. Our installation teams en-sure that a shop is fully assembled in 1 to 2 days.
- Wide range: to present Medi-Markt's wide range, fixed modules, customer-specific accessories and a clear brand book are used. Again, this ensures extra speed.
- Fixed teams: trusted fitters and customer service staff know the concept inside out, which guar-antees efficiency and continuity for the customer.
- Service: just-in-time deliveries, returns and repairs. Gondella's stock management enables fast deliveries throughout Europe.
- Customisation: possibility of prototyping specific furniture according to the Medi-Market concept, e.g. for soap or impulse purchases, with stylish combinations of wood and metal.
