Brico Herstal reopens with a new look
As of the 31st of March, Brico opened its renovated shop in Herstal, Belgium to the public. With this transformation, Brico is fully meeting the needs of modern-day DIY enthusiasts with no less than 4333 square metres of indoor, and 924 square metres of outdoor sales space.
Gondella Reference New concept
With this new opening, Brico is further strengthening its image as the largest DIY shop network in Belgium. With a few changes and innovations, the chain is implementing its latest shop design concept which is characterised by a light, well-organised lay-out and modern design.
The shop in Herstal offers a complete makeover that makes DIY shopping not only a useful chore, but also a very enjoyable task. The DIY, Garden, Construction and Lighting departments have all been given a new look using Gondella shelving and accessories.
Gondella Brico Herstal Customer proximity
In this revamped Brico, they combined low furniture to enhance the proximity of products, so customers can touch, try and examine the products.
Clever communication and solution oriented communication on the shelving makes the range more accessible for the shopper.
Expanded range
The range has been expanded, especially in the paint, lighting, decoration and wood departments. In addition, a lot of attention has been paid to the look and feel of the shop and its departments with a clearer and more attractive presentation of the products.
A clearly recognizable shop-in-shop concept for Kärcher was installed using Gondella racking with a wooden finish.
